RAF Museum Wins PR Award for Dornier Campaign

'©Trustees of the Royal Air Force Museum’
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'©Trustees of the Royal Air Force Museum’
‘©Trustees of the Royal Air Force Museum’

The Chartered Institute of Public Relations has awarded the RAF Museum an Excellence Award for its ‘Raising the Dornier’ campaign.The Awards Night, at London’s Old Billingsgate on Tuesday 17th June, saw approximately 800 guests gather to celebrate over 150 leading Public Relations consultancies, teams and individuals competing to win 30 prestigious CIPR Excellence Awards.The Museum won its award in the ‘Not-For-Profit’ category for the ‘Raising the Dornier’ campaign. Headed up by the Museum’s PR Manager – Ajay Srivastava, the Dornier story garnered front page coverage across the globe and included live broadcasts of the aircraft being lifted from the waters of the Dover Straits.

Citation from the CIPR:“Changing the culture of an organisation to work positively with the media is central to any PR operation and a major reason for this entry winning. This excellent campaign, with its detailed planning and using limited staff and budget resources, carefully managed internal and external expectations. Successfully planning for weather interruptions when lifting an aeroplane from the bottom of the sea and keeping the media on side lifted the image of the RAF Museum not only in public but also among the museum community. PR that prompts a donation from across the Atlantic when funds are running out due to the weather is good PR.”

RAF Museum PR Manager, Ajay Srivastava:“The Dornier campaign was an exhilarating, once in a life time experience which ultimately led to phenomenal worldwide coverage. It’s wonderful for the Museum to receive this accolade from the CIPR as staff across the board gave their time and efforts to make this a successful campaign. . We now look forward to our future campaigns with even more passion.”

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